This is useful as it shows how we have to keep the representation of the band the same in both the digipak and in the music video in order to create this synergy between the two products.
Friday, 9 February 2018
Synergy
Many media products are in some way linked to an others and there is therefore synergy, this is apparent in music as bands have links between their music videos and the picture/ images of the band that are on the album or magazine covers. I have evidenced this below through looking at arctic monkeys music videos and magazine images:
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