There are many theory's which we could implement into our video if we are going to create a narrative for the video as we chose an Alternative rock video so the narrative will relate more to the theory's and there will be more of a narrative.
There are many theory's such as Todorov, Barthes, Levi-Strauss and Propp but the theory I see that relates the most to the music video will will potentially do to go with the audio relates into Todorov's theory of narrative the most.
Todorov-
Theory basically states that most of the story or plot lines follow the same story or path. There are 5 steps to the theory:
This will be analysed in reference to the song "Mr Brightside" by The Killers
- Equilibrium- The majority of the characters are content and happy as everything is as it should be. In a alternative rock video this can be seen often as we can see how there is a certain scenario where a character begins the video feeling happy. This is exampled in the song Mr Brightside by the Killers, as the main character is happy in his band as they band are just performing as show and so it is connoted that everything is normal.
- Disruption- The second part of the story will feature a problem or something to disrupt the happiness, can also be called a disequilibrium. In an alternative rock video this is often seen as we can see how characters have something bad happen to their world. This is seen in Mr Brightside when the character realises that the woman is the one that he wants but he can't have her due to the antagonist not wanting them to be together, this therefore disrupts the equilibrium that was previously seen when the man was happy performing in the band.
- Realisation- This is the part of the story where mostly all of the characters realize there is a problem. They realize the problem in Mr Brightside when the two characters attempt to be together but the woman has to go back to the man who is in control of her and therefore prevents the two characters from being together and so the characters have realised the problem
- Resorted order- This is the part where the characters attempt to stop the damage and repair the problem. The order is restored when the man and woman finally get each other In Mr Brightside there is no restored order as the man and the woman are never together and this is how the video doesn't fully conform to the Todorov Narrative theory.
- Returned to equilibrium- This is the final part of the plot and is where there is a return to the happiness at the beginning. In Mr Brightside this is seen as they realise that the man doesn't want the woman and they go back to not being together. This is seen in Mr Brightside as the man has to leave the woman at the end of the video and therefore there is a return to the equilibrium found at the start of the video but not a new one as the video ends with the characters in the same position as there were when the video started.
Barthes-
Barthes theorised that there are open and closed texts and that open texts are texts which are open to interpretation and can have many different meanings. However, Closed texts are texts which have a single definitive meaning in mind.
Barthes other idea contains different ideas about narrative structure which I have described below:
Hermeneutic/Enigma codes- A mystery or a hook used which therefore makes the audience curious and interested in what they are watching. In Mr Brightside this is seen when the audience want to know why the woman wont be with the man and so they watch on to find out, as we can see how the man wants the woman but she will not go near him at the start of the video and so the audience will want to watch on to find out. We could attempt this in our video as we can create mystery about the man and woman and why there relationship is falling apart and therefore the audience will be intrigued.
Proairetic/ action codes- Action and suspense which is used to emerge the audience in the text. This is seen in both the use of the dance scenes and also the scenes when the man and woman are together as it is fast paced and emerges the audience in the video as they are drawn in. We can attempt this is our video when the lyrics speed up or when then man and woman have an argument as this will therefore emerge the audience.
Semantic code- Elements of the text which refer to additional meanings. This is not often seen in alternative rock music video's and isn't portrayed clearly in the music video for Mr Brightside but could be applied in ours through certain props we use in the video or potentially the clothes worn by the actors. We could do this through possibly showing broken picture frames with the couple in it so that it represents their relationship.
Symbolic code- They are used to convey meaning through symbolism. This along with semantic codes are not often seen in alternative rock music video's but again can be represented through props used.
Referential code- Deals with references within a media text to an external body of knowledge. This is also not often seen in alternative rock music video's but again we could possible attempt do use this in our video.

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